Segment
Filter by source, stage, age, owner, geography, consent, previous response, property activity, and exclusion state.
Database reactivation
Turn approved aged leads into useful new conversations.
Segment the database, exclude the wrong records, re-engage with relevant calls, texts, and property links, then return qualified intent and next actions to Follow Up Boss.
A controlled reactivation process
Do not blast the entire database.
Start with eligibility, relevance, and a measured cohort. The goal is a credible conversation rather than activity for its own sake.
Re-engage
Use a useful reason to reconnect: updated search, property link, changed need, market question, or unfinished inquiry.
Qualify and route
Capture current intent, suppress disinterest, nurture timing, and hand ready opportunities to the right agent.
Intent signals
Use what FUB and your website can reliably tell you.
Property views, repeat visits, saved searches, lead replies, source, stage history, and previous conversation can improve relevance, but only when those events are actually captured.
- Audit activity coverage before building an intent score.
- Treat repeated activity across different days as stronger than rapid repeat clicks in one session.
- Use property links to recover useful behavior and improve future follow-up.
- Keep inferred intent clearly separate from verified lead statements.
Timothy implementation audit1.6%
Only five of 312 recent leads had Home/Property Activity recorded. The result was not a fabricated score. It was a clear instrumentation and re-engagement opportunity.
Guardrails first
Reactivation must respect consent, ownership, suppressions, and brokerage policy.
Eligible cohorts, quiet hours, opt-outs, active-agent conversations, do-not-contact rules, retry limits, and human takeover are designed before outreach begins.
Smallcontrolled launch cohort
Usefulreason to reconnect
Visibleoutcome written to FUB
Database audit
Find the segments worth re-engaging before paying for more leads.
We will review the data available in FUB, identify exclusions, and map a controlled first cohort.